I believe in fairies, fantasies and the infinite imagination. I know I am not alone in this. These jewels are the key to one’s inner paradise, the Kingdom of Dreams.

- Tanel Veenre

Tanel Veenre Jewellery is the whimsical and dreamy Estonian fashion jewellery brand established in 2014. Since Tanel Veenre Jewellery’s inception, the curiously enchanting line of art and fashion jewellery has become one of the strongest and most visible design brands in Estonia. The slogan “Kingdom of Dreams” captures its pure essence – Tanel Veenre Jewellery is the allure to believe in fairies and miracles, winged seahorses and cosmic-dust-covered berries, like long forgotten memories from the gardens of Paradise.

A thoughtful touch of color, emotional insight and high-quality craftsmanship are all essential elements of the Tanel Veenre Jewellery ethos.

Tanel Veenre’s mysteriously enchanting art jewellery is internationally acclaimed. From Berlin to Bangkok, exhibitions of his work have been held across the globe and Veenre’s jewellery has enhanced the windows of the world-famous Selfridges department store in London.

Tanel Veenre Jewellery is most popular among women with an urban lifestyle who admire the jeweller’s unique designs and refined individual style. The Estonian jewellery line is loved by stylists and celebrities, including the First Lady of Estonia Evelin Ilves, EU High Representative Federica Mogherini, and pop singer Kerli Kõiv, among others and has made appearances in several high-profile international publications like Vogue, W Magazine and L'Officiel. Tanel Veenre Jewellery's cuff-links have been the Estonian President's official gift during state visits. No matter the clientele, Tanel Veenre Jewellery provides the ideal statement accessories to finalize one’s look.

All Tanel Veenre Jewellery items are created with the utmost passion and dedication.

Tanel Veenre Jewellery’s heart is located in the Embassy of Fashion showroom, Tatari 6 (second floor), Tallinn. Doors are open from Monday to Friday 12 p.m. to 17 p.m.


During the period of 1.06.2017–31.05.2018, Õhuloss OÜ will receive a grant 49 988 euros from the European Union Regional Development Fund for Tanel Veenre Jewellery export.